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LEAD.App Branding

I was responsible for developing branding and style guide for LEAD.App - a software used in Microsoft Teams and Slack to connect employees with each other.

The ask was to develop a brand identity and create characters . It was important to the team to create unique and idiosyncratic characters as well as to show a lot of diversity. I was also asked to design web pages for the product.

LEAD.App Characters
LEAD.App Characters
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